Boosting your brand means making people aware of your company and product names. But it also includes the objective of getting them to visit your website and contact you. Your site is the hub of all your marketing activity. So, it needs to be set up for a positive visitor experience with value to your …
Emerge and Engage with Google My Business
Get your free business listing on Google My Business to start building B2B visibility on Google Search, Maps, and more Google My Business is a free tool that permits a business or organization to manage their online presence across Google platforms, including organic search results and Google Maps. It’s not just for retail stores if …
Easy Start Guide for Assembling Your B2B Marketing Plan
A good B2B marketing plan spells out all the tools and tactics that you’ll use to achieve your sales goals. It’s your plan of action—what you’ll sell, who’ll want to buy it and the tactics you’ll use to generate leads that result in sales. It doesn’t have to be long or formal but should document …
Social Media for B2B: Not Sold?
Here are some quick reasons why social media for B2B is valuable to your business If you’re like other business-to-business (B2B) leaders, you probably question if your company should spend any time or money on social media. It’s a good question! After all, it’s pretty obvious that social media is used by business-to-consumer (B2C) companies …