BrandVisibility Marketing

Serpstat

This all-in-one software service is designed to help your business improve performance in the major SEO areas of website visibility, search analytics, content marketing, PPC advertising and more. Using Serpstat’s system, you’ll determine how competitors are ranking on the first page of search engine results so you can outperform them.

Keyword research, competitor research, backlink analysis, technical site audit, rank tracking, reports and infographics are all powerful features of this SEO platform. These tools enable you to create and execute an effective SEO campaign strategy. Numerous tutorial videos in the Serpstat Academy teach you how to do it all.

Google’s SEO Starter Guide

This is a complete overview of SEO basics according to Google’s best practices. Use this resource to make it easier for all search engines to crawl, index and understand the content on your site.

Google PageSpeed Insights

Page loading time is not only a factor used to determine your Google ranking, but it’s also critically important for higher conversion rates and lower bounce rates. This free tool analyzes the content of a web page, then generates suggestions to make that page faster.

Google Mobile-Friendly Test Site

Test how easily a visitor can use your page on a mobile device. Just enter a page URL to see how your page scores. Mobile-friendly websites are readable on all sizes of smartphones and tablets and contribute to your site’s ranking score.

Serpstat

I’ve listed this above in the SEO section, but Serpstat is my main keyword research tool so I have to include it here as well. It’s free with limited data access, and you can use it forever (no trial period). Type in a keyword and Serpstat will provide you with related keywords and their search volumes. Use those on your site!

You can also enter your website address to see what keywords your site currently ranks for (example here). There’s also keyword position distribution data, keywords trend over time, visibility trend, traffic trend, competitor line up, and more.

Answer The Public

This keyword tool dynamically creates a “search cloud” image to visualize search questions and suggested autocomplete searches. This is great for finding questions that people actually have that are related to your content.

Keyword Tool

Find long-tail and related keywords for your SEO or marketing campaign. This tools taps into the popular auto-suggestions for Google, YouTube, Bing, and other sites.

Google Trends

This analysis tool helps you find keywords based on search volume. You can even compare the relative search volume of searches between two or more keywords.

LinkedIn SlideShare

Share and present your presentations and infographics to the world’s largest professional content sharing community. Convert your PowerPoints and PDF slide materials into public content to increase brand awareness and drive traffic to your website. Simply log in using your LinkedIn account. Then follow these instructions to upload content to SlideShare from your desktop.

Headline Analyzer

This tool determines how much emotional marketing value there is in a headline. Just enter your headline text, select a type of business or industry category and hit the submit button for an instant analysis.

MailerLite

If you’ve never done any email marketing and have a small email list (say, less than 200 email addresses), start with MailerLite’s free service plan. MailerLite is perfect to get started with email marketing for several reasons.

It’s easy to learn and use, especially with the drag-and-drop editor. You can set up automation for sequential emails to be delivered at your specified timing. Sign-up forms can be created and embedded on your website. They have great tutorials and email support.